Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 2 · from the scan, no model involved

Consumer research tells us that customers want the purchasing process simplified, so we're marking down the price of every new car and truck and posting it right on the window. Our sales people no longer control the price you get, and every customer gets the same low price when they walk in the door.
81.2%