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By George Rowand
Rappahannock News Staff Writer
A motorcycle has to have a certain look, a certain feel, and most importantly, it seems, a certain sound.
“When you go past some little town at about 50 or 60, you want the windows to rattle,” said Bill Paolicelli, owner of American Road Motorcycles with his wife Ginger. The company opened a couple of months ago in Amissville, though the grand opening was Memorial Day weekend.
Why Amissville?
“If you were to come out and sit next to (Route) 211 on a nice weekend in spring or autumn, there are 300500 motorcycles on the road,” Paolicelli stated.
He has lived in the area for almost 15 years. A motorcycle enthusiast from way back, while he was working and commuting to a job in Manassas, he went past the old Amissville post office every day. When that moved to its new location, something dawned on him.
“The idea just struck me one day,” he said. “I saw p ‘For Rent’ sign on this building, and I thought, ‘Hey, I love motorcycles! Why not a motorcycle shop?’ I went home and told my wife about my idea, and she loved it. We signed a lease, came in here and gutted the place.”
Now the front of the store is lined with used motorcycles and the interior is filled with biker gear. The reception the store has received so far has exceeded Paolicelli’s expectations.
“I’m very encouraged by the first couple of months we’ve been here,” he said. “It’s been very good.”
Then he started to show one of the reasons why the store is doing well. His prices are very competitive.
“Look at this helmet,” he said, holding up a small white one. “This is the smallest helmet that is legal. I’m selling this one for $50, and I paid $159 for a similar one last year.”
Moving on, he held up a leather jacket.
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