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Americans plan to spend $960 less this year on back-to-school purchases. These results continue the downward trend seen over the last three years.
The average shopper plans to spend $3,184 this year, down 23 percent from $4,144 in 2002, 36.5 percent from $5,033 in 2001 and 41 percent from $5,423 in 2000.
In comparison, the average American spent $2,378 on their summer vacation this year and $722 on their holiday purchases in 2002.
92.5%