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The clipping this text was read from
The clipping this text was read from

do is watch passively as journalism reels from its self-inflicted wounds, or bash the news media until they deliver nothing of substance or value.

The media most certainly need to win back the public trust they’ve lost. That trust starts with a commitment to ethical news production, which is, above all, accurate, fair and independent of special interests. Many news organizations publicize their ethics policies online. The Society of Professional Journalists’ code is widely considered the gold standard of the industry and can be found at spj.org. SPJ members routinely debate journalism ethics online and encourage the general public to join their conversations.

Rather than tune out, readers, listeners and viewers should hold news organizations and the companies that own them accountable for their news coverage and the business decisions that undermine responsible journalism. Write letters, send e-mail, make phone calls or blog. We’ll all be better for it.

Christine Tatum is national president of the Society of Professional Journalists, the nation’s largest journalism advocacy organization, and an assistant business editor at The Denver Post.

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