Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 3 of 5 · from the scan, no model involved

Kleenex Tissues mo ci. 79c Pleezlng Applesauce n«. 39c Muellers Elbow Maceronl ■«£
Dryco Dogfood at.tn *3.50
SO*, tat *6.50
Oranges 89ciu.
66.4%