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Bv THERESA REYNOLDS ^^Rappahannock IMcwa Staff Writer
Each day 20 percent of the food we produce is wasted in the chain of growing, packaging, shipping and marketing. In spite of this, children go to bed sobbing from hunter, poor families grow weak, dull and prone to infection and disease, and old people waste away, tired of the discouraging business of spending more money for less food.
Meanwhile, the economics of the food market place center around commercial appeal and have little to do with hunger or reality. A manufacturer’s grapefruits get too much air between press and bottle, resulting in 130,000 cases of unaesthetic brown juice, impossible to sell. A pear grower has a bumper crop, with fruit so large he can fill a pint can with two. But he’s already printed his labels with pictures of four pears so only his little pears may be canned. His cans of two pears are misleading, impossible to sell.
A cereal company tries out a test variety, rye and barley cereal. The production is nutritious, but lacks mass appeal. So Nutri-Grain has fifty box-cars of the test batch which it now knows will be impossible to sell.
Paul Rhinheart, manager of the Winchester branch of the Blue Ridge Food Bank, doesn’t question the cause or wisdom of American food buying habits. He's just glad that the juice, pear and cereal companies are willing to let him have their unmarketable excesses. “We only ask one question when
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