Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 36 · column 2 of 5 · from the scan, no model involved
serve as a guideline and sometimes as a justification on the part of the giving firm as to why they don’t give anything more valuable,” Wotruba saysf ,
He also points out that there’s a perceptual difference between giving a gift to a customer before or after a sale is consummated.
“If you give a gift before the sale, that could be considered a bribe; if you were a reseller, like a wholesaler or retailer or even industrial firm, it could be considered a price discount,” he says. “If the gift is given after the sale as a sort of thank you, there really isn’t any problem.”
Of course, many companies waive that $25 value restriction if the gift is consumable, like a bottle of wine or a box of fruit or a dinner out or tickets to the theater, says Hanson.
“Dinners are legitimate business expenses, up to a certain limit,” says Wotruba. “And many companies have policies as to how much they’re willing to tolerate on such spending. One of the tests I think that could be used in legal and even ethical terms is that as long as you treat all customers the same, you might call that normal competition.”
Wotruba adds that such event gift-giving, especially dinners at nice restaurants, can also Serve as a fringe benefit to the company’s own employees.
“The social setting in particular makes the employee feel important, gives them a
93.3%