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As that specialty box of chocolates suggests, even traditionally impersonal gifts can be quickly customized.
Consider, for example, gift certificates.
Most folks opt for the ease of purchasing certificates from the mall’s information center that then can be used by the recipient at any store within the mall. That’s all well and good. However, it becomes a more personal present when the certificate is to the recipient’s favorite store rather than an openended certificate to any store.
Also, consider the mode of presentation. A standard business-size envelope doesn’t pack much punch — but place the certificates in a new leather handbag or wallet, and Bob or Betty will set off shopping in style.
Other certificate gifting ideas:
• Fill a photo frame with a certificate for a family photo or glamour photo session.
• Tape video rental coupons to a bag of microwave popcorn, or place them so they peek out of the pocket of a comfortable set of sweats.
• Tape movie theater ticket coupons to a
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