Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 1 of 4 · from the scan, no model involved

Cash Reward"
CH0PPERZ4LIFE 2005 PRO STREET & CHOPPER MODELS "FIRST BIKE MANUFACTURER LISTED 300 WIDE TIRES" ,
85.7%