Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 16 · column 2 of 3 · from the scan, no model involved

RICE ZTi}
BOTH BUTLER BUILDINGS OFFER
^BUTLER\ • All steel construction • Choice of Colors • Wind Resistant Roofs (UL classification of 60 or 90) • Baked-on Enamel sides a 20-year roof warranty * • •
66.0%