Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 16 · column 6 of 10 · from the scan, no model involved

ALCON
Optl-clean II12 ml. Opti-Pure 8 oz. or Saline Solution For Sensitive 12 oz.
„$269 Choice sum Ea. Regular Retail from ‘3.19 to *3.43 ALCON Optl-Zyme 36 count
$Q49 Regular Retail ‘9.49
83.5%