Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 12 · column 1 of 2 · from the scan, no model involved

NEW CAR LOANS
J.24%
W APR for 60 Months . Payments ot $19-92 per $1000 USED CAR LOANS *7-70% APR for 36 Months Payments of $31 -20 per $1000
uto
Loan
Tune-Up
78.5%