Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.

Page 3 · column 2 of 6 · from the scan, no model involved

The clipping this text was read from
The clipping this text was read from

never been immune from this cognitive fray. Catchy advertisements and sensational headlines have been the ‘attraction’ staples of media throughout history. It’s true today; it was true ‘back then’. An example from our county’s past is illustrative.

Early reading

From 1899 until the 1930’s, Rappahannock County was served by The Blue Ridge Guide, one in a series of papers published in the county over the years. (The full prior sequence of papers goes as follows: Rappahannock News, 1877-78, Blue Ridge Echo, 1878-1883, The Call, ’83-’85, and The Echo once more, from 1888-1899).

Tb the reader of today, the typical front page of The Guide seems a curious mix of headline stories ripped, Law and Order fashion, from the pages of a national daily of the time crossed with those of a tabloid. These stories were thfen blended with items one might find on the opening news segment of a (local) TV channel and humorous anecdotes reminiscent of Mad Magazine’s zany ‘Scenes We’d Like to See’. The editorial brew was then backfilled with ads for such medical necessities as Fig Syrup Laxative. Often, the front page was also supple

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