Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 17 · column 4 of 4 · from the scan, no model involved
surface where the sender could press his or her lips:—and so would the recipient, thereby sharing the “kiss.”
Christmas greetings during the Depression implied that better times were coming.
During World War II, both Santa and Uncle Sam carried flags. Special cards cheered servicemen “Across the Miles?”
Humor seasoned studio cards of the ’50s. Reindeer grinned and Santas were silly—and so were the messages within.
In the ’60s and ’70s it was not unusual to see peace symbols on cards. Santa, dressed in an astronaut’s suit, emerged from a space capsule to take a historic first step on the moon.
During the ’80’s, Santa jogs and wears running shoes. He communicates from the North Pole via satellite dish, keeps his “naughty and nice” list on a personal computer and relaxes with Mrs. Claus in front of their home entertainment center.
Although lifestyle trends modify the yearly kaleidoscope of cards, traditional designs remain popular. Many of today’s cards resemble those that graced your grantparents’ coffee table 50 years ago. Colors such as red and green and traditional motifs such as trees, wreaths, home settings, snow and sleighs, and Nativity scenes never go out of style.
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