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pate, the highway department posts signs which note that the section of highway is part of the program, and lists the name of the organization or individuals which have adopted it.
For safety reasons, each section of road must be approved by the highway department for adoption.
The program, although new in Virginia, was begun in Texas in 1985.
In Texas, the “adopt a road” program was accompanied by an antilitter advertising campaign aimed at adolescents and young adults — a group which is not usually targeted. It featured musicians Stevie Ray Vaughn and the Fabulous Thunderbirds, among others, doing musical commercials against litter. “By and large, it worked,” Mr. McCarthy said.
Following the example of the Lone Star State, more than a dozen other states have instituted some type of “adopt a road” program. Vir
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