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Recently Ms. Karen Hathaway of Washington warned your readers about what she called an environmental problem; so-called “junk mail.”
One might ask her a few questions:
By “junk mail,” do you mean the letters we get asking for help for local volunteer fire departments such as in Washington and Castleton? How about the appeals for help for the Salvation Army, the Red Cross, and the Children’s Hospital of Washington, D.C. ... or organizations that fight heart disease, cancer, blindness, diabetes, and child abuse. . .or the National Zoo and the aquarium in Baltimore?
Or do you mean mail from the Reader's Digest, National Geographic, Washington Post, or our own Rappahannock News filled with advertising?
How about unsolicited material such as the mailings I receive every week from General Tractor Farm and Family Center in Culpeper, Roses Discount Store, Ames and James way Department Stores, etc., advising me of opportunities to save money?
Surely you do not include, as “junk mail,” letters from the Wilderness Society, the Sierra Club, Friends of the Earth, and other environmental groups.
My point is this: Direct mail is the third-largest form of advertising in America. It is used to educate, to help cure disease, to build shelters for abused women, to support the
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