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Big K radio
up for sale
by owners
$740,000 asked
By STEVE CAMPBELL
Rappahannock News Special Writer
The owners of Warrenton country station WKCW-AM put Big K radio up for sale last week with an ad appearing in the Friday edition of The Washington Post.
Station manager Bobby Jo Watson would not comment on the proposed sale, saying only that a pressconference on the matter will be held at an undisclosed future date.
“We would rather not discuss our situation right now,” Watson said.
Attempts to reach the station’s owner, Joyce Crescente, at her Ridgewood, N.J., home were unsuccessful.
Mrs. Crescente is president of WKTF Inc. which owns WKCW. She holds 100 percent of the stock in the company. Her son, Fred A. Crescente, is vice president, and brother-in-law Adolph Crescente is treasurer.
Big K, which bills itself as the oldest continuous full-time traditional and country music station in the United States.jg-available, along with 20 acres of property and a separate residence, for a price tag of $740,000.
The Post ad, listed under “Business Opportunities,” says the price for the 5,000 watt, non-directional AM station is a “firm cash price.”
WKCW last fall went through an image-altering format change after more than 30 years of offering traditional country and western and bluegrass selections.
The station attempted to compete with FM country’ stations by offering a greater selection from the hottest contempory country acts such as Randy Travis, Garth Brooks and Kathy Mattea.
The rational for the change, according to the station’s management, was to appeal to a larger segment of the country music market, particularly the younger adult crowd which prefers the hard driving newer music.
Watson said last fall that the station hoped that the format change would turn it back into the “powerhouse” it was 25 years ago.
There has been no word w’hat effect the format change has had on ratings. The last Arbitron rating was done in 1984. And, as of last fall, the station was reluctant to release audience size statistics.
At that time, station representatives did say that it appeared the station was being played at fewer and fewer locations around Fauquier County, and the format change was designed to draw' back lost listeners as well as gain new ones.
93.9%