Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 12 · column 2 of 3 · from the scan, no model involved

CHILDREN
40%*
FALL AND WINTER OUTERWEAR.
Excludes lightweights, slickers, designer and active collections.
20\> 30 off AS MARKED. GIRLS' FALL AND HOLIDAY DRESSES. From Byer^ Bonnie Jean® and others.
20%off CHILDREN'S SLEEPWEAR AND SLIPPERS
20%off BOYS' AND GIRLS' FALL AND WINTER TOPS AND SWEATERS. Save on a variety of styles.
20%«ff GIRLS' FALL AND HOLIDAY BYER® SEPARATES
86.1%