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Governor Mark R. Warner announced recently a public education campaign that encourages Virginians between the ages of 50 and 70 to plan now for the impact of aging. The campaign, called “Own Your Future,” was developed in conjunction with the U.S. Department of Health and Human Services (USHHS) in cooperation with the National Governors Association, and the National Conference of State Legislatures.
The “Own Your Future” initiative includes targeted direct mail, televised public service announcements, and distribution of a “tool kit” containing useful consumer information on long-term care issues.
Virginia is the first of five states to partner with USHHS in championing long-term care planning, and similar efforts will be launched in coming days in Arkansas, Idaho, Nevada, and New Jersey.
“The ‘Baby Boomer Bulge’ in population is quickly moving toward retirement age, and it is estimated that one-in-four Virginians will be over the age of 60 by the year 2030,” said
93.9%