Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.

Page 8 · column 5 of 9 · from the scan, no model involved

The clipping this text was read from
The clipping this text was read from

farming works in this country and not in Russia? There’s a lesson there and it’s a very important lesson. The family farmer lives with his crops and with his livestock. You can’t pay a man enough to stay with a cow until 1 or 2 a.m. on weekends, Thanksgiving and Christmas, waiting for her to calve. Nobody else will do it but the man who owns that cow.”

Orchardist Sam Snead also sees direct marketing as the salvation of the family farm, at least until the economic picture changes. “It’s the way to go. Farmers are taking a real beating now. A farmer can take his own operation and fit it into a pick-yourown set up or some other type of direct marketing with as little land as a half acre or as much as a 100.”

Smaller Scale

Snead is one of the converts to direct marketing who’s been influenced by Triplett’s success. “But I’m just getting my feet wet,” he

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