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Page 8 · column 6 of 9 · from the scan, no model involved

noted. He’s planning on taking a truck loaded with apples to markets in Fairfax and Arlington twice a week this season. He’s also put in a large vegetable garden so he’ll have produce to sell until the apples come in and he’s planted a half acre of sweet corn for a pick-yourown experiment next to the co-op on Route 211 where he’ll have a roadside stand. In addition, Snead intends to offer pick-your-own apples as well as selling fruit in the city and to the canneries, his only outlet in past years.
It’s all a matter of economics. ‘‘Ten cents a pound is a tremendous price for apples. That works out to $4 a bushel. If I could get $4, that would be wonderful. I’d be rich!” Snead joked. ‘‘But I was averaging about SI a bushel from the cannery.”
He sees direct marketing as benefitting both the consumer and the producer. “I should have done this a long time ago instead of trying to be one man against a big company that can pretty well dictate what it will pay. Direct marketing is a way we can get more for our crops by eliminating the middle man. The consumer has a cheaper, fresher product and I make more money. I benefit. They benefit. Everybody’s happy!”
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