Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 4 of 7 · from the scan, no model involved

IGA Round Top Breachu oz loaf
2/99c Regular or Nacho Cheese^^^^ £ Tostitos . 71-2 oz
75.4%