Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 18 · column 2 of 4 · from the scan, no model involved

Laurel Mills Store: Working country store on main level w/gas pumps. Upper level houses 2BR/1.5 BA apartment. Lower level has shop space w/brick floor and stone wall. Large frontporch. All this situated on 1.19 acres. This 1877 landmark offers approximately 3400 sq fleet of leaseable space. $349,500
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