Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 10 · column 1 of 4 · from the scan, no model involved

““Joe Williams““ General Contractor Chester Gap, Va. New Homes, Old Home Restoration Additions, Rsc. Rooms, Remodeling, Custom Cabinets, Etc.
“Ouallty” See jnd To None 703-635*5903
72.3%