Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 1 of 4 · from the scan, no model involved

Christmas Is "Coming! and wt hay* famomt brand namtt that ftature just the style A color for you! Shirts & Sweaters by: Jantzen, Manhattan, Izod, T --- Pole, ft Purttao. Shits ft Sports Coats by: Palm Beach ft Botony Sacks by: Bole, Haggar, Farah, Higgins in Polys ft Wools, Solids & Plaids, & Corduroys Shoes by: Florsbekn, Dexter, Hush Puppies, Bass, Weejuns ft Clarks
57.4%