Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 8 of 9 · from the scan, no model involved

Coke 2 LITER BOTTLE
99* 12-02. NO-RETURN BOTS Coke 6 ««
82.6%