Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 2 · from the scan, no model involved

3.9 Annual Percentage Rate available for up to 48-month term from Ford Motor Credit on approved credit, in Heu of cash rebate, valid through 2/28/94 {Escort & Taurus), valid through 3/15/94 on Probe.
85.8%