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resources can be marketed in an organized way that attracts visitors.
Along those lines, Thompson said the various towns, villages and counties of a region should work to complement each other, rather than compete. Lake a “string of pearls,” one’s success benefits the whole and makes a region more of a draw, he said.
Sarah Cohen recounted how she made her Route 11 potato chip factory in Middletown a destination by building a window to the factory floor. Tburists quickly began arriving by the bus load to see how her niche-market chips with flavors like dill pickle, habanero and sweet potato were made.
Cohen spoke above the constant sound of crunching, as the crowd at The Schoolhouse happily munched on samples of her chips.
Another theme at the workshop was that tourists are looking for authentic place* to spend their time. They don’t want to vacation in a land of McMansions and chain stores.
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