Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 15 · column 2 of 4 · from the scan, no model involved

NEW TRANSMISSIONS PASTER, EASIER TO SHIFTI
All synchro-silent! 3-, 4- and 5-speed types! Greater operating flexibility! No double-clutching! Smoother shifting! Fordomatic or Overdrive, extra cost, on all half-tonners!
NEW LOW-FRICTION POWER! y Choice of 5 engines—V-8 or Stxl
Three Ford Lqw-Fkiction overhead . valve engines—101-h.p. Coat Clipper Six, 145- and 155-h.p. Cargo King V-8’s—cut down on friction "power waste,” save gas! Plus, world-famous 106-h.p. Truck V-8 and economy-proved 112-h.p. Big Six!
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