Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 9 of 10 · from the scan, no model involved

Super-Flex
Plastic Pipe
IT- MO50 Reg. sug. pr $12 80 100 ft., 1 in. Reg. sug pr S20 25 Sta-Rite VIP III Submersible
Pump 'i HP for shallow, middepth
wells Reg. sug. pr. $241 00 No 8P4C02S
80.4%