Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 6 of 11 · from the scan, no model involved

WATER
HEATERS
30-gal. Gas (LP or natural. No ESG31)
*138°°
Peg 'SOg pr $168.00 40-gal. Elsclric (No EFR42D)
*14400
Reg sug pr $1 78 00 They almost pay for themselves in energy saved over the life of the unit Glass lining
73.0%