Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 11 · column 1 of 3 · from the scan, no model involved
7 “Wefound the staff at LTM to be most courteous and helpful and our ads have had a consistently good response.9*
This is what John Fuog of Umbaugh Building Co. had to say about their display ad in the Horse and Farm Directory.
89.1%