Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 13 · column 1 of 7 · from the scan, no model involved

CHOICE #1
NSW, LOWER FINANCING RATES ON All NEW AND US8B SPERRY NEW HOLLAND EOUIPMENT except combines which carry their own low financing rate. Rates effective until further notice.
51.6%