Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 12 · column 1 of 4 · from the scan, no model involved

"VIRGINIA'S LARGEST FAMILY SHOE STORE"
auolitq footwear 7 S. Loudoun St. Mall — ,1 AC Old Town” Winchester, Va.
73.6%