Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 17 · column 2 of 6 · from the scan, no model involved

BIG BUCKS
FROM FORD TO'YOU!! Ford Motor Company has increased the Cash Assistance on the following vehicles:
BRONCO II to *$ly000
RANGER 4x4 to *$1,000 RANGERS TO *$800 "CHOOSE LOW INTEREST OR
CASH ASSISTANCE
82.8%