Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 16 · column 3 of 5 · from the scan, no model involved
COUPON One per customer *5°° toward any purchase Name___ Address_ Telephone__ - Oct*** 311990
71.4%