Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 1 of 6 · from the scan, no model involved
aith Mountain has experienced a stellar rate of growth averaging 30 percent each year. The Woodard’s success is exceptional, remarkable in that neither of them has extensive training in business. “We hire strategically and bring in consultants but we are basically self-taught,” Cheri Woodard said. “I’ve taken a few business courses at Lord Fairfax Community College, but I’ve mainly learned in the school of hard knocks,” she added. In 1990 she took a weeklong course at The McIntyre School of Commerce at the University of Virginia, which then began an ongoing case study of the company.
Woodard said that she was a,sked to speak to a class at Mclntire and she began by saying, “If I had gone to business school, I probably wouldn’t have done what I did.” When you speak to the students, she said, you realize that they are all very conservative. “We are more risktakers. You have to evolve to stay in business and working together with Martin makes a difference. He is really good with the financial end and he is able see an object and see what it can become. I’m more involved in the people part with hiring, setting policy, setting vision and working at processes.”
The Woodards have come a long way with their herb and antique business. Cheri, 47, who grew up in College Park, Md., is the second sibling and oldest daughter in a family of four children. Even when young she remembers often taking charge of her two younger sisters. Her father was her role model for work, she said. He worked hard all the time, often at night and on weekends, for an electrical engineering business he started that was eventually extremely successful.
She graduated from Albert Einstein High School and attended Northeastern University in Boston where she
95.3%