Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 4 of 5 · from the scan, no model involved

25% Off MEN’S JOCKEY* UNDERWEAR. Jockey* Classics'* t-shirts and briefs in combed cotton. Reg. 12.50-19.00, Sale 9.38-14.25
69.1%