Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 4 of 7 · from the scan, no model involved

19"
e. Aria* knit pinafores by Komar. Sleeveless and short sleeve in sizes S-M-L-XL. Choose waltz or ballet length.
25'*’ OFF
f. Shadowline tricot sleepwear. Reg. 25.00-38.00. Sale 18.75-28.50. Gown. reg. 25.00. Sale 18.75. Robe, reg. 33.00, Sale 24.75
. MMMA.
82.3%