Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 22 · column 1 of 4 · from the scan, no model involved
NEW CARS , INCOLN MERCURY
ADVANTAGE \
PLAN^/ \ E3 0% RNANCNG FOR UP TO 78 MOB. ON MOST MOOELS* PLUS AVALABLE RBA7ES S NCENTIVES" PLUS LNCOLN MERCURY ADVANTAGE PLAN™ PUJS18 MDS.1B000 MLES FRS MANTB4ANCE ON UNCOLNS r T
58.5%