Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 4 of 7 · from the scan, no model involved

Field Trial Dog Food Chunks_jo*.7.29 RC Cola..8-16 oz. ret *1.19
PRODUCE Lettuce........2 heads 99* Bananas.2 ibs. 79*
FRESH MEAT COUNTER Fresh Rockingham Chickens.whole 49* ib. Fresh Rockingham Chickens.cut 53* ib.
85.4%