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By BIRGITT THORNHILL
Extension Afent
At this time of the year consumers are searching for ways to cut corners and save money Most homemakers immediately think of couponing and refunding. The following was prepared by Glen H. Mitchell, Extension Specialist.
“Three for one;” “Buy one, get one free;” “25 cents off;” “Double coupons today.” Every week the supermarket shopper encounters such offers in newspapers, magazines, special mailings and on product wrappers and boxes. In 1983 shoppers redeemed 5.56 billion coupons worth almost $1.7 billion. The average face value of these coupons was 30.5 cents each. Although the number and value of coupons may seem like a tremendous amount, actually only about four percent of coupons are cashed by shoppers.
93.5%