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in 1980) despite a four percent drop in consumption.
The chairman attributed the record profits to “streamlining department operations, especially with regard to staff reductions.” He added that a new shelf-management program (higher priced items are given greater visibility while less expensive items are moved to the bottom shelves) had increased the average cost of bottles purchased.
Although the department is streamlining its operations to reduce expenditures, Mr. Shobe said that it continues to increase its efforts to curb alcohol abuse and the use of alcohol by minors. He noted that a speakers’ bureau of regulatory agents frequently addresses high school and college groups on the consequences of alcohol abuse and underage drinking.
In addition, ABC recently sponsored a college conference that was attended by representatives of more than 60 institutions. The conference promoted compliance with ABC regulations and alternatives to some traditional alcohol-related activities.
90.8%