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reaped more than $1 million last year. About 140 farmers pooled their 650 acres to plant thousands of broccoli stalks.
They worked with local merchants to come up with money for facilities or grants for plant research. Other donations paid the salaries of the cooperative managers, who worked with the owners of small plots on production problems.
Often, developers and industrial types are viewed as farmers’ adversaries, but these people “can provide overhead” and contribute to a cooperative’s success, he said.
The broccoli program has been profitable, but it didn’t happen overnight, Mr. Coale said. The cooperative involved a lot of planning and education. Even with all the emphasis that was placed on producing broccoli, farmers still ran into problems from early freezes, floods or bugs.
89.3%