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other outlets and markets for his work.
He dropped down to cards that bring the view along with greetings from Rappahannock. He went up to 8x10 enlargements that fit the big Blue Ridge vistas.
At present, he’s in the midst of negotiations, with deals in the offing for a coffee table picture book, a line of tee-shirts, boxed cards to be offered through a catalog.
“You name it. I'll consider it,” said the lifelong salesman who, for the first time, is selling his own creations. “If the deals I’m working on now all come through, I’ll be incredibly busy. And if they all fall through. I’ll just keep trying.”
With the loss of the gallery, Pellegatta’s only established outlet was the local stores that sell his greeting cards. So during the busy summer and fall tourist season, he set up shop at the Emporium’s flea market while he looked for a more permanent home.
He found one at Rush River in Washington. That showcase for artists will begin offering his photographs later this month.
Filling the wall space is not a problem. As busy as he’s been with the marketing end, Pellegatta has been even busier with the lens end of his new career. “It was a perfect spring and summer, not just for farmers and gardeners but for photographers!” he enthused. “I’ve taken over a thousand photographs since April.
“My goal is to bring to other people what I see in Rappahannock -not just the views, but the mood, the feeling of this incredible place,” Pellegatta continued . “If photography is an art form, then the county makes it very difficult and very easy, both at the same time, to be an artist. Very difficult because what’s here is so overwhelming and I’ll never capture it all. Very easy because Rappahannock is such a magically beautiful spot.”
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