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Scherer was the first newsman to broadcast regularly from inside The White House. A stalwart of broadcast journalism, he served at the forefront of the media revolution. He gained notoriety as one of the first televison “floor men” at the 1956 presidential conventions. Later, in 1960, NBC gave him the first midday coast-to-coast television newscast. He saw the advent of color television, video tapes, “live feeds”, satellite hook-ups and was amazed at his remarkable fortune to be part of it all. “I had the privilege,” he later remarked, “of growing up with television.” He also coauthored with Robert J. Donovan a book on the subject, “The Unsilent Revolution”, which is used as a textbook in journalism schools.
Before advances in technology, Scherer recalled a time when no television interview could run longer than 120 seconds. He called John F. Kennedy’s funeral—the first opportunity for journalists to provide continuous live coverage of a news event because of the wide use of mobile units— a defining moment in the medium’s history. “For an event like this, the planning normally would take months.
This had to happen overnight. The only thing I was told was “‘Don’t talk too much.”’ Indeed, Scherer’s understated coverage and deep baritone provided some of the most poignant moments of that long weekend. “That’s when television really came of age,” he later observed.
Scherer himself came of age in Fort Wayne, Ind. As a boy, he would often visit the Fort Wayne Journal Gazette where his father served as the newspaper’s business manager. His first real brush with journalism was in high school, where on his bicycle he delivered the paper to 60 customers, earning $6 a week.
He graduated from Valparaiso University and joined the Navy the day after Pearl Harbor. He served as the C.I.C. Officer on the destroyer Davis, was present at the invasion of Normandy and had extensive North Atlantic convoy duty.
After the War, he earned a t Masters Degree in International Relations from the University of Chicago. He
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