Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 7 of 9 · from the scan, no model involved

formation and collecting contributions throughout the month of February. The Heart Association is the only voluntary health agency whose sole mission is to reduce early death and disability from heart disease and stroke.
"With your support and contributions, the American Heart Association can continue its programs of research and professional and public education to reduce early death and disability from heart disease and stroke” Cloud said.
87.9%