Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 11 · column 1 of 3 · from the scan, no model involved

Name. Address-State—_Zip_ I ! 50 cards & envelopes 100 cards & envelopes Payment Enclosed □ Check [ ] Money Order Send to: Rappahannock News Office P.O. Box 59, Washington, VA. 22747
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