Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 9 of 13 · from the scan, no model involved

Pepsi ’Coke •RC IGA (Asst Soda Flavors) 1 2 oz can
r n
67.5%