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The clipping this text was read from
The clipping this text was read from

Real Estate fit.

Eileen M. Day REALTOR """ -.

ADVERTISING VS SELLING;

When a real estate* agency markets your home,* only one of several marketing* strategies is advertising. Don't, make the mistake of thinking; that one office which advertises your house three times; a week is doing a better job* than one that advertises it* once a week. There are two’ types of advertising formats;; classified and display. A classified ad is a line ad and a dis* play ad is an advertisement containing both a picture and description. The cost of a sin-, gle display ad can often equal! the cost of dozens of classi-' fied ads. Also, which newspa-1 per the ad is in is very: important. A classified ad in a large, metropolitan newspa-: per will often be more expensive than a display ad in a local, weekly paper.

Never compare an agency on the frequency of its advertising your property Other marketing means may be even more effective. At our agency, we advertise our properties, but SELLING them is more important!

If there is anything we can do to help you in the field of real estate please stop in atEILEEN M. DAY, Realtor, The* Clopton House, Washington.* Va. 22747. Phone 675-3033.' We’re here to help.

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